"Yes, we will run the ball. We will run with it after we catch it."
With that quote from his 1999
introductory press conference, UW-Platteville Coach Mike Emendorfer
ushered in a new, exciting era of Pioneer football.
For the last 13 seasons as the UW-Platteville head coach, the Pioneers have assaulted the record book, setting 40 school marks and 10 Wisconsin Intercollegiate Athletic Conference records. In the process while featuring an offense that has had three games with more than 70 pass attempts and an attack that set the individual single-game rushing record when Mike Genslinger ran for 285 yards against UW-River Falls in 2006.
The veteran coach has also implemented a "Pillars of the Program" that focuses on developing life skills that will carry far beyond the playing days. In 2009, Coach Emendorfer presented his program's overall plan to the Chancellor's Cabinet, earning wide praise for things such as commitment to community service and academics. He brought back former Pioneers for the first football career day, as the alumni met with the current team to talk about obtaining jobs and how being a Pioneer football player helped in their careers.
Emendorfer earned the WIAC Coach of the Year Award for 2004, a season in which the Pioneers achieved their first winning record since 1992. The Pioneers finished 6-4, beating top-20 teams Augustana, UW-Whitewater and UW-Eau Claire. Emendorfer also took his team out to Pennsylvania, where the Pioneers beat Thiel 40-14. Along the way, the team toured Notre Dame and its stadium as well as the Pro Football Hall of Fame.
In 2011, Emendorfer led the Pioneers to its first seven-win season, including five in the WIAC for the first time since 1990. In the process, they rattled off four-straight conference wins for the first time since 1980.
The Pioneers' exorcised road demons including wins at UW-River Falls for the first time since 1981, at UW-Stevens Point since 1988 and at UW-Stout since 1999. They went toe-to-toe with No. 1 and eventual national champion with UW-Whitewater, despite missing significant amount of players to injuries, where the Warhawks were tied or trailed at halftime in a WIAC contest since the 2007 season.
Three of the four Pioneer losses came to top 25 teams with losses to then, No. 1 UW-Whitewater, No. 7 Wheaton and No. 25 UW-Oshkosh.
Offensively, UW-Platteville racked up 196 first downs and 3,529 yards of total offense for its highest efforts since the 2007 campaign. Defensively, they held opponents to 3,160 yards and 177 points, the best performance since the 1992 season.
Five members of the UW-Platteville offense, four members of the defense and three members of special teams units picked up all-WIAC recognition.
In 1999, his very first year, the Pioneers snapped a 24-game WIAC losing streak with a stunning 27-14 win over UW-La Crosse. The Pioneers more than lived up to their “Thrill is in the Air” motto, as they passed for 2,651 yards and 20 touchdowns, in stark contrast from their former Wing-T running attack.
UW-Platteville fans embraced their exciting brand of ball as well, with attendance jumping by an average of 904 fans per game from the previous year.
The Pioneers have produced some memorable moments over the years, such as beating WIAC favorite UW-Stout 34-31 in overtime on Homecoming 2002 and topping NCAA Division I Drake 21-20 in 2003 and by 33-23 in 2004. UW-Platteville won two games on the final play in 2004, defeating Augustana 25-23 on a last-second field goal and UW-Eau Claire 20-17, when Emendorfer by-passed a chip shot field goal and went for the win with a successful one-yard touchdown plunge. In 2006, the Pioneers overcame a 20-3 deficit to defeat UW-Stout 31-27 during a nationally televised game by Fox Sports Net. The 2007 season featured a 16-6 win over NAIA power St. Ambrose and a 37-34 last-second win over UW-La Crosse, also televised by FSN Wisconsin. The 2008 campaign featured back-to-back conference shutout wins for the first time since 1950, as the Pioneers beat UW-River Falls 7-0 and UW-Oshkosh 28-0 on successive weekends. The 2010 season saw the Pioneers post a win over No. 17 UW-Eau Claire and the first victory at UW-La Crosse since 1980 as 12 members earned all-WIAC recognition.
Emendorfer came to UW-Platteville after previously stops as the offensive coordinator at Hanover, the offensive coordinator at Quincy University and the passing coordinator at Grinnell College.
He and his wife, Lisa, have two
children, son Logan, and daughter Rachel. Lisa is a lecturer in
both the School of Education and the Health and Physical Education
program. Logan will be a freshman for the Pioneers, where he plans
to play both football and baseball. Rachel is an eighth grader at
Platteville Middle School.