Courtesy: Tim Elliot (NBC 15 Madison)

UW-Platteville is known as an engineering school but lately, their cheerleading squad has been getting all the attention. It's all thanks to the “Sparkle Effect.”

It's a program that started in Iowa in 2008. A UWP freshman cheerleader brought the Sparkle Effect to it to Platteville this year. And after a push to get area kids involved, the program is now flourishing and changing lives one game at at time.

Click HERE to read the complete story and video in Monday's NBC 15 News at 10.